Privacy Policy

Last Updated: January 01, 2026

FitMom Lifestyle, doing business as FitMom ("FitMom," "we," "our," or "us"), is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, store, and protect your information when you visit https://www.fitmom.co (the "Site") or interact with our programs, services, communications, and platforms.

By accessing or using the Site or any FitMom services, you acknowledge that you have read, understood, and agree to this Privacy Policy.

1. Scope

This Privacy Policy applies to all visitors, users, clients, customers, and participants who interact with FitMom through the Site or any related platform, including forms, payments, communities, coaching tools, email, SMS, and direct communications.

2. Information We Collect

a. Information You Voluntarily Provide

We may collect information you choose to provide, including:

Name
Email address
Phone number
Billing and payment details
Intake forms, applications, questionnaires
Health, wellness, lifestyle, and lab-related information you voluntarily submit
Communications with FitMom practitioners, staff, or contractors

b. Information Automatically Collected

When you access the Site, we may automatically collect:

IP address
Browser type and version
Device identifiers
Operating system
Pages visited, timestamps, and referring URLs

3. Health Information & HIPAA Disclaimer

FitMom may collect health- or wellness-related information that you voluntarily submit.

FitMom is not a covered entity or business associate under the Health Insurance Portability and Accountability Act (HIPAA). Information shared with FitMom is not treated as protected health information under HIPAA.

Notwithstanding the above, FitMom applies commercially reasonable administrative, technical, and physical safeguards designed to protect information shared with us.

You acknowledge that electronic transmission and storage of information cannot be guaranteed to be 100% secure and agree to assume this risk.

4. How We Use Your Information

We may use your information to:

Provide, administer, and manage services and programs
Deliver coaching, education, and lab-related reviews (educational only)
Process payments and manage accounts
Communicate regarding services, scheduling, billing, or support
Send educational, marketing, or promotional communications
Improve the Site, services, and user experience
Maintain internal records
Enforce agreements and policies
Comply with legal obligations

5. Disclosure of Information

We do not sell personal information.

We may share information with third parties solely as necessary to operate our business, including but not limited to:

Payment processors (e.g., Stripe)
Community platforms (e.g., Skool)
Practice management systems (e.g., Practice Better)
Marketing and communication platforms (e.g., ManyChat, HubSpot)
Contractors, consultants, and professional advisors

We may also disclose information if required by law, subpoena, court order, or to protect the rights, safety, or property of FitMom or others.

6. Email, SMS & Communication Consent

By providing your email address or phone number, you expressly consent to receive communications from FitMom, including transactional messages, service updates, educational content, and marketing communications.

SMS/Text Messaging

Message frequency may vary
Message and data rates may apply
Consent to receive SMS is not a condition of purchase
You may opt out at any time by replying STOP
We are not responsible for carrier delays, filtering, or delivery failures

FitMom uses third-party platforms to manage communications and is not responsible for the data practices of mobile carriers.

7. Cookies & Tracking Technologies

We may use cookies, pixels, web beacons, and similar technologies to analyze trends, administer the Site, track user activity, and support marketing and advertising efforts.

You may disable cookies through your browser settings; however, certain features of the Site may not function properly.

8. Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no system is completely secure, and we cannot guarantee absolute protection against unauthorized access, breaches, or misuse.

To the fullest extent permitted by law, FitMom shall not be liable for unauthorized access beyond our reasonable control.

9. Data Retention

We retain personal information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce agreements.

10. Your Privacy Rights (CCPA & State Laws)

Depending on your state of residence, including California, you may have rights under applicable privacy laws, which may include the right to:

Request disclosure of the personal information we collect
Request access to or deletion of your personal information
Opt out of the sale of personal information (FitMom does not sell personal data)

Requests may be submitted to support@fitmom.co. We may verify your identity before processing requests and may deny requests as permitted by law.

11. Children’s Privacy

The Site and services are intended for individuals 18 years of age or older. We do not knowingly collect personal information from children.

12. Third-Party Links & Platforms

The Site may contain links to third-party websites or platforms. FitMom is not responsible for the privacy practices, content, or security of third-party sites.

Your use of third-party platforms is governed by their respective privacy policies and terms.

13. Changes to This Privacy Policy

We may update this Privacy Policy at any time. Changes are effective immediately upon posting. Continued use of the Site constitutes acceptance of the revised Privacy Policy.

14. Contact Information

If you have questions about this Privacy Policy or your personal information, contact us at:

Email: support@fitmom.co